Released on = June 15, 2007, 2:32 am

Press Release Author = Intellecta Srl PR Office

Industry = Marketing

Press Release Summary = Targeting marketing specialist from around the world
intellectasrl.wordpress.com launches a help centre on innovative marketing to aide
marketers in their transition from traditional only to traditional and new media mix
for their brand

Press Release Body = Innovative marketing, Bulgaria marketing, Traditional marketing
and its alternatives online are only some of the topics discussed in the new
Intellecta Srl Innovative marketing blog (intellectasrl.wordpress.com).

The blog is targeting established marketing specialists who are in the process of
transition from a traditional only to a more balanced traditional and new media mix
in marketing the companies and brands they are responsible for.

"What we are trying to do with the Innovative marketing blog is to have a discussion
forum with our colleague - marketers, challenging our own views on the future of
marketing" - says Christina Vlahova, founder of Intellecta Srl and an Innovative
marketing strategist on the use of the new media. "And we have positioned it as a
help center because, this is the place where ideally you would take time away from
you busy marketing schedule and come for fresh ideas and a different point of view.
The fact is that most of what we nowadays consider "innovative marketing" is already
mainstream for a lot of our consumers. Our challenge is to catch up and gain the
knowledge of how best to utilize the new media for the marketing of our brands and
for a more efficient communication with our consumers."

Acknowledging the fact that sometimes due to lack of time marketers tend to stay
with the more traditional and known marketing techniques, the Intellecta Srl blog
aims to facilitate them in becoming their day-to-day resource which requires less
time to be invested in acquiring new ideas. The goal of the experts providing
content in the blog is to offer fresh ideas on the use of the new media, applying
the most successful strategies from the traditional marketing.

The blog is also preparing to launch a series of interviews with experts from around
the world, who will share their know-how and approach to innovative marketing. As
well as turning towards Asia and specifically to India for marketing content and
innovative marketing ideas.

Christina Vlahova is the founder of "Intellecta Srl" and she brings in 13 years of
marketing experience in some of the best multinational corporations. She has worked
as marketing manager for Coca-Cola in Bulgaria and as marketing director for
corporations in Austria and Italy. At present she is working as an Innovative
marketing strategist, concentrating on how small and medium businesses can best
market themselves via the Internet and utilizing the new media.

Intellecta Srl (www.intellectasrl.com) was created in June 2004 in Rome, Italy.
Positioned as a Strategic Marketing Consultancy, it offers innovative marketing
strategies, specifically working with small businesses. As markets of focus
Intellecta Srl works on the territories of Italy and Bulgaria. Short term strategies
also include opening up and offering marketing know-how to small businesses on the
Indian sub-continent.

Subscribe to the Innovative marketing blog content at: intellectasrl.wordpress.com
or by visiting the Intellecta Srl corporate site at www.intellectasrl.com


Web Site = http://intellectasrl.wordpress.com

Contact Details = Intellecta Srl
Contact name: Intellecta PR Office
www.intellectasrl.com
intellectasrl.wordpress.com